SWAG视频

Skip to Content Skip to Footer
SWAG视频 Logo

What are you looking for?
Anderson Tower
SWAG视频 / Public Affairs & Marketing

Public Affairs & Marketing

We tell the stories that capture SWAG视频鈥檚 excellence in teaching, advancements in research and commitment to service in a manner that builds awareness and engagement.

Pumerantz Library Sky

Vision & Mission

SWAG视频 Public Affairs & Marketing vision is to be recognized for its best practices in creating deep and meaningful relationships with audiences to create recognition from a broader population and remain financially sustainable.

Our mission is to build brand awareness on a regional, national, and international level through innovative approaches, integrated messaging, compelling storytelling, and creative marketing solutions reflecting our commitment to Humanism, Diversity, Equity, and Inclusion (HDEI) to advance the University鈥檚 vision and mission.
HDEI Statement
Three people sitting at dining table

News & Media Relations

SWAG视频’s news team has written hundreds of stories over the years to promote the work of faculty, students, staff, and alumni. Through rigorous media relations work, the team memorializes institutional progress and raises the prominence of the SWAG视频 brand as a whole.
Press Kit
Read News
Submit Story Idea

Searching for Stories or Photos?
 

Here鈥檚 how to find them:

: Media releases submitted locally, regionally, and nationally.

This Week@SWAG视频: Weekly internal communication.

: SWAG视频 photos 鈥� sign in with your SWAG视频 credentials to search by College, topic, etc.

Westernu.edu: Use the search function to search what you are looking for.

University Archives: Search for historical documents, stories, etc.

 

SWAG视频 Burgundy Expanded

Visual Design & Brand Identity

While SWAG视频’s brand aesthetics move forward with fresh, clean, modern design, the fundamental message never changes. The visual expression of our brand reinforces the strength of our institution in higher education and health care, while evoking the emotional bond between SWAG视频 and its internal and external community.
Learn About the SWAG视频 Brand
Downloadable Assets
Student Video

Multimedia Campaigns

We develop integrated campaigns throughout all channels of communication. We create rich marketing assets such as videos, websites, social posts, digital ads, print publications and email, just to name a few.
Covid Communications

Strategic & Critical Communications

Public Affairs & Marketing is responsible for ensuring the institution’s official and critical communications serve all constituents in a clear and concise manner, protect the institution’s reputation, and build SWAG视频 brand awareness.

Work With Us

We work together with our departments and colleges for accurate and consistent messaging in a multi-channel environment. We encourage our SWAG视频 community and partners to contact us to discuss marketing and communication strategy and goals.