Color Guidelines
SWAG视频’s Official University Colors are Burgundy and White.
The University colors were chosen in a University-wide survey in Fall 2016 and are equal in importance to the graphic identity elements in identifying the University.
Digital Applications
The website colors launched with the redesign in 2021 should be used for all applications where the design is to be seen digitally, on any type of screen. An additional burgundy color was added during the design study for the website redesign. This allows for greater flexibility and modernization of design for all applications. However, SWAG视频 Burgundy remains the University’s primary, official color.
SWAG视频 Burgundy – HEX #8b2230 | RGB 139, 34, 48
Accent Colors
Dark Burgundy – HEX #58001b | RGB 88, 0, 27
Gold – HEX #e0ab4c | RGB 224, 171, 76
White – HEX #ffffff | RGB 255, 255, 255
Light Gray – HEX #e2e4db | RGB 226, 228, 219
Dark Gray – HEX #242424 | RGB 36, 36, 36
Mostly Black – HEX #19191a | RGB 25, 25, 26
Black – HEX #000000 | RGB 0, 0, 0
Gray – HEX #7C878E | RGB 124 135 142
Print Applications
SWAG视频 Burgundy – PMS 202 | CMYK 1, 98, 58, 44
For clothing and other promotional items, SWAG视频 Burgundy – PMS 202 remains the preferred color.
Accent Colors
Dark Burgundy – PMS 7421 | CMYK 7, 100, 35, 64
Gold – PMS 128 | CMYK 0, 7, 75, 0
Gray – PMS 430 | CMYK 50, 34, 27, 11
Black – No PMS | CMYK 0, 0, 0, 100
White – No PMS | CMYK 0, 0, 0, 0
The use of gold text or logos on a burgundy background should be avoided so as not to be confused with other academic entities.